About ASAHI SUPER DRY

Asahi Beer was actually launched in 1893 but it was not until 1987 that the Asahi Breweries created its best known brew, Asahi Super Dry Beer.

It is Japan’s number one beer and for good reason. At the time of the brew’s launch it was the first karakuchi (dry) beer. Essentially this means that it was easy to drink and went well with food and was an instantaneous market leader.

The initial success of the beer in Japan led to demand far outstripping supply and the brewer had to place adverts in national newspapers apologizing for not being able to meet with public expectations.

Asahi translates literally into “Rising Sun” and Asahi Super Dry success fits perfectly with this idiom. In the space of two decades it has become one of Asia’s most popular beers.

Weighing in at 5% the company describes the beer as 'super crisp, super clear and super dry'. Available in over 50 countries worldwide Asahi Super Dry is the number one Japanese beer in nearly every market it is active in.